The Coriander Effect: Elevating User Experience with Subtle Enhancements
Discover how small design details drive user activation and retention in product-led growth strategies.
I love cooking and am very obsessed with getting the taste just right. Sometimes, there's that one small ingredient that, even if it takes extra time to prepare, makes a huge difference in the final dish. For instance, in Indian cooking, freshly chopped coriander leaves—or cilantro—can transform a meal. Just take a small bunch, chop it finely, and sprinkle it over vegetarian dishes, or even over beef or chicken. The difference it makes is profound. Try the same dish without coriander one day, and you'll notice how bland or ordinary it seems.
This concept of enhancing with small details applies perfectly to product design and user experience (UX). Today, many products are functionally amazing—they perform well and get the job done. But the little things in the product experience can elevate a product from good to great.
The Importance of Small Details in Product Design
In product design, these small enhancements—akin to coriander in cooking—can have a significant impact. Whether it's refining the visual elements, streamlining user onboarding, or enhancing user engagement, these details matter.
Examples of Small but Impactful Changes
Streamlined Onboarding Process: Simplifying the onboarding experience can significantly improve product activation. This might involve reducing the number of steps, providing clear instructions, or incorporating interactive tutorials. A seamless onboarding process helps users quickly understand and engage with the product.
Refined Visual Elements: Combining the right color palette, appropriate button size, and suitable font choice can evoke specific emotions and create a stronger connection with users. While it might take an extra day to consult with a designer or conduct a color theory session, the outcome is a more engaging and visually appealing product.
In-App Guidance and Support: Providing in-app guidance, such as tooltips, walkthroughs, and chat support, can help users navigate the product more effectively. These features reduce the learning curve and empower users to make the most of the product's capabilities, leading to higher activation rates.
Simplified Processes: Streamlining processes, such as the sign-up flow, reduces friction and improves user satisfaction. This might require re-evaluating and redesigning steps, but the result is a more user-friendly product.
Personalized User Experience: Implementing personalization features, such as recommending relevant content or settings based on user behavior, can enhance user engagement. Personalization makes users feel valued and understood, which can improve their overall experience and likelihood of continued use.
Investing in the Details
Like the extra effort in chopping coriander leaves, investing time and resources in these small details can significantly enhance the overall user experience. It might take a few more hours or an additional budget, but these enhancements can elevate the product from functional to exceptional.
Details are not just details. They make the design.
Consider this: would you prefer a dish that's just okay or one enhanced with a sprinkle of fresh coriander, bursting with flavor? Similarly, users appreciate products that go the extra mile to provide a delightful experience.